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Chapter
Outlines
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Introduction
Part 1 (chapters 1-5)
Part 2 (chapters 6-9)
Part 3 (chapters 10-13)
Part 4 (chapters 14-17)
Powerpoint Presentations
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Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Resources/
Case Links
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Introduction
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Chapter 1 - Institutional Pressures
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The New York Times Fires Jayson Blair (Case 1)
CNN in Baghdad (Case 2)
The Time Warner Colossus (Case 3)
NBC and GM's Pickup (Case 4)
The Wichita Experiment (Case 5)
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Chapter 2 - Truthtelling
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Al Jazeera (Case 6)
Reporting on Enron (Case 7)
The Unabomber's Manifesto (Case 8)
Fabrication at the Globe (Case 9)
An Enemy of the People (Case 10)
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Chapter 3 - Reporters and Sources
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Covering the Middle East (Case 11)
Stolen Voice Mail (Case 12)
Embedded Reporters (Case 13)
Risky Foods (Case 14)
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Chapter 4 - Social Justice
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Affirmative Action in Michigan (Case 15)
Distributing the Internet (Case 16)
Sexism and World Cup Soccer (Case 17)
Ten Weeks at Wounded Knee (Case 18)
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Chapter 5 - Invasion of Privacy
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The Controversial Patriot Act (Case 19)
Privacy in Cyberspace (Case 20)
A Prostitute on Page 12 (Case 21)
Dead Body Photo (Case 22)
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Chapter 6 - Special Audiences
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The Littlest Consumers (Case 23)
Selling Students to Advertisers? (Case 24)
Some Say "No" More Often Than Others (Case 25)
The Big Sell for a "Purely Regressive Tax" (Case 26)
The Vagina Dialogues (Case 27)
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Chapter 7 - What To Advertise?
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A Magazine and Its Cigarettes (Case 28)
Does Alcohol Advertising Get a "Free Ride"? (Case 29)
Promoting "Smart Tanning"? (Case 30)
Feminine Hygiene in the Living Room (Case 31)
Empowering or Manipulating... (Case 32)
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Chapter 8 - How To Say It
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No Holds Barred--The Rise of Guerilla Marketing (Case 33)
Yo Quiero Stereotype? (Case 34)
Making the Same Different: Parity Products (Case 35)
Defining Outragousness Down (Case 36)
Anorexic Chic? (Case 37)
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Chapter 9 - Media Considerations
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Gatekeepers I: None of "Those Ads"... (Case 38)
Gatekeepers II: Taking the Heat About Abortion (Case 39)
Farewell to a "Sanctuary from Advertising"? (Case 40)
Infomercials--"They Need to Make..." (Case 41)
The Non-Advertising-Free Internet... (Case 42)
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Chapter 10 - Public Communication
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Mr. Ethics Sells Out (Case 43)
Playing Defense in the Court[room]... (Case 44)
A Public Relations "Discovery" (Case 45)
A Campaign Pioneer? (Case 46)
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Chapter 11 - Telling The Truth In Organizational Settings
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A Good Thing? (Case 47)
A Committed Front? (Case 48)
A Sale at the Local Nonprofit? (Case 49)
A Web of Caring (Case 50)
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Chapter 12 - Conflicting Loyalties
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A New Client? (Case 51)
Case 1: Friends? (Case 52)
Case 2: The Friendly Journalist
Politician Pitching Pills (Case 53)
All Too Human? (Case 54)
The Long-Distance Client (Case 55)
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Chapter 13 - The Demands of Social Responsibility
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Practicing Good Citizenship (Case 56)
Pepsi Challenged by Rumors (Case 57)
Smart Giving (Case 58)
The Medical Endorsement (Case 59)
Caught on Tape (Case 60)
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Chapter 14 - Violence
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Hear It, Feel It, Do It (Case 61)
Cruncy Terror in T-Rex Park (Case 62)
"The Storyteller" (Case 63)
Comic Capers (Case 64)
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Chapter 15 - Profits, Wealth, and Public Trust
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Crude Script for Tinsel Town (Case 65)
Virtual Whitewash (Case 66)
Deep Trouble for Harry (Case 67)
Super Strip (Case 68)
Sue Thomas, F.B.Eye (Case 69)
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Chapter 16 - Media Scope and Depth
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Reel History (Case 70)
Bigotry as Entertainment (Case 71)
They Call It Paradise (Case 72)
Tragedy Lite (Case 73)
The League of Literary Makeovers (Case 74)
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Chapter 17 - Censorship
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The Voice of America (Case 75)
Fencing the Net (Case 76)
Frontal Assault (Case 77)
Life Stinks (Case 78)
Exercises
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Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
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Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
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Introduction
Part 1 (chapters 1-5)
Part 2 (chapters 6-9)
Part 3 (chapters 10-13)
Part 4 (chapters 14-17)
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