POSITIONS HELD

Berry College, a comprehensive liberal-arts institution of approximately 1,900 undergraduates and 200 graduate students located near Rome, Georgia, that offers the bachelor of arts, science and music degrees and the master's and specialist's degree in education and the master of business administration degrees.

1999-present Associate Provost and Dean of Academic Services

Director of Institutional Research

Professor of Communication

Currently responsible for Academic Advising, Institutional Research and assessment and oversight of Academic Support Center, Admissions, Center for Instructional Technology, Faculty Research and Sponsored Programs, First-Year Experience Office, Graduate and Undergraduate catalogs, Memorial Library, Multimedia Services and Registrar; liaison with SACS;

Coordinated development of college's Renewing Our Mission: 2002-2012 strategic plan

1995-1997 Coordinator, Department of Communication

Fall 1994 Acting Dean, School of Humanities, Arts and Social Sciences

1993-1994 Coordinator, Department of Communication Arts

1991-1992 Coordinator, Department of Communication Arts

Instructor in Journalism, Advisor to Student Publications

1997-2001 Shorter College, Hugh Davis Center for Ministry Education

Visiting Professor of Communication

Oklahoma Baptist University Chair, Department of Journalism, Advisor to Student Publications.

1981-1983 University of Georgia, Graduate teaching assistant.

EDUCATION

Ph.D., Mass Communication, The University of Georgia. 1992.

Dissertation: “High School Principals and the Student Press: Functions, Procedures and Regulation.” Dr. Kent Middleton, chair.

M.A., Journalism, The University of Georgia . 1983. Thesis: “Formal Socialization Programs of American Newspaper Groups and Local Newsroom Implementation.” Dr. Bruce Swain, major professor.

B.A., Communication and Religion/Philosophy, Shorter College. 1979.

Summa cum laude Distinguished Alumna Award, 2001

COLLEGE SERVICE

Berry College Administrative Councils

Chair, Planning Council

Graduate Council

Academic Council

Crisis Council

Berry College Faculty Committee Service

Chair, Task Force on General Education

Chair, Institutional Research Advisory Committee

Chair, First-Year Experience Advisory Committee

Enrollment Management Committee

Honors Committee

Institutional Review Board (Human Subjects)

International Programs Committee

Libraries Committee

Orientation Advisory Committee

Rhodes Scholarship Advisory Committee

Institutional Liaison, Southern Association of Colleges and Schools

Institutional Representative, American Association of University Women

PROFESSIONAL SERVICE

Association of Schools of Journalism and Mass Communication

Human Resources Committee (1997-2000)

Association for Education in Journalism and Mass Communication

Chair, Mass Communication & Society Division (2002-2003)

Vice Chair, Mass Communication & Society Division (2001-2002)

Professional Freedom and Responsibility Co-Chair, Mass Communication & Society

Division (2000-2001)

Research Chair, Mass Communication & Society Division (1999-2000)

Teaching Standards Chair, Mass Communication & Society Division (1998-1999)

Membership Chair, Mass Communication & Society Division (1996-1998)

Membership Chair, Law Division (1994-1995)

Host Committee, 1994 National Meeting

Professional Memberships

American Academy of Advertising

Association for Education in Journalism and Mass Communication

Association for Institutional Research

Broadcast Education Association

National Academic Advising Association

National Communication Association

Public Relations Society of America

FUNDED RESEARCH GRANTS

Co-recipient, American Academy of Advertising Research Fellowship. April 1997.

Faculty Development Grant, Berry College. March 1997.

Teaching Fellowship, Poynter Institute for Media Studies. June 1995.

Faculty Development Grant, Berry College. January 1995.

Poynter Fellowship for the Teaching of Media Ethics. May 1992.

Cox Center for Newspaper Management. September 1991.

Faculty Development Grant, Berry College. September 1988.

RESEARCH AND PUBLICATIONS

Books

(with Larry F. Lamb). (2005). Applied Public Relations: Cases in Stakeholder Relations. Mahwah, NJ: Lawrence Erlbaum Associates.

(with C. G. Christians, K.B. Rotzoll, M. Fackler & R. Woods). (2005). Media Ethics:Cases & Moral Reasoning. 7th edition. New York: Allyn Bacon Longman.

Invited Chapters

"The Child as Image: Media Stereotypes of Children." (2003). In Images That Injure: Pictorial Stereotypes in the Media (pp. 159-166). Eds. Paul Martin Lester and Susan Dente Ross, Westport, Conn.: Praeger.

(with C. J. Pardun). (2002). “Religious and Sexual Images in Rock Videos: A Second-by-Second Analysis.” In Sex, Religion & the Mass Media. (pp. 33-42). Ed. Dane S. Claussen. Boulder, CO: Rowman & Littlefield.

(with C.J. Pardun) (1999). “Face-ism Reconsidered: Facial Prominence and Body Emphasis of Males and Females in Magazine Advertising.” In Sexual Rhetoric: Media Perspectives on Sexuality, Identity and Gender (pp. 109-121). Ed. M.G. Carstaphen and S.C. Zavoina. Westport, CT: Greenwood Publishing.

"Filmmaking: Looking Through the Lens for Truth." (1998). In Eds. Philip Patterson and Lee Wilkins, Media Ethics: Issues and Cases. 3rd ed. (pp. 274-276). Dubuque, Iowa: William C. Brown.

Refereed Journal Articles

Karrh, J.A., McKee, K.B., & Pardun, C.J. (June 2003). Practitioners' Evolving Views on Product Placement Effectiveness. Journal of Advertising Research, 43(3), 138-149.

Pardun, C.J., & McKee, K.B. (Winter 1999). Product Placements as Public Relations:

An Exploratory Study of the Role of the Public Relations Firm. Public Relations Review, 25 (4), 481-493.

McKee, K.B., & Pardun, C.J. (Winter 1999). Reading the Video: Qualitative Study of Religious Images in Music Videos . Journal of Broadcasting and Electronic Media, 43 (1), 110-122.

Panici, D.A., & McKee, K.B. (Winter 1997). Writing-Across-the-Curriculum in the Journalism and Mass Communication Discipline: A Descriptive Study. Journalism and Mass Communication Educator, 51 (4), 47-53.

McKee, K.B., & Pardun, C.J. (Summer 1996). Mixed Messages: The Relationship Between Sexual and Religious Imagery in Rock, Country, and Christian Videos.” Communication Reports, 24 (2), 163-171.

Panici, D. A., & McKee, K.B. (Summer 1995). Writing-Across-the-Curriculum in Mass Communication Courses. Journalism Educator, 50 (2), 55-61.

Pardun, C.J., & McKee, K.B. (June 1995). Strange Bedfellows: Symbols of Religion and Sexuality on MTV. Youth and Society, 26 (4), 438-449.

McKee, K.B., & Haley, E. (June 1994). Regulating Channel One Within Public Schools: Precedents and Parameters. Communications and the Law, 16 (2), 301-314.

Panici, D.A., & McKee, K.B. (1993). Survey reveals broadcast advisers' perceptions of their roles, problems. College Media Review, 32 (2), 36-38.

McKee, K.B., & Haley, E. (Winter 1992). Student-owned media technology in residence halls: A descriptive study. Journal of College and University Student Housing, 22 (2), 39-42.

McKee, K.B. & Panici, D.A. (Autumn 1992). Governance of college student television/cable programming: An exploratory study. Journalism Educator, 47 (3), 13-17.

Refereed Conference Proceedings

McKee, K.B. (2000). Touched by an Angel? Advertising Gets Religion, and Religion Gets Advertising. Religious Advertising and the Diverse Audience: Some Cautionary Tales. Proceedings of the 2000 Conference of the American Academy of Advertising. Ed. M.A. Shaver, pp. 234-236.

McKee, K.B. (1998). Conceptualizing Brand Placement as a Viable Media Strategy: Perspectives and Prescriptives . Proceedings of the 1998 Conference of the American Academy of Advertising. Ed. D.D. Muehling, pp. 305-307.

McKee, K.B. (1997). Teaching Social Responsibility through the Media Law Course. Proceedings of the 1997 Conference of the American Academy of Advertising. Ed. M. Carol Macklin, p. 261.

Book Reviews

Review of Reichert, T., and Lambiase J., eds. (2003). SEX in Advertising: Perspectives on the Erotic Appeal , Mahwah, NJ: Erlbaum, in Journalism and Mass Communication Quarterly, Summer 2003, 80(2), 479-480.

Professional/Trade Publications

Panici, D.A., & McKee, K.B. (1991). College television and cable stations. Feedback, 32, pp. 24-26.

McKee, K.B. (Sept. 1992). Principals praise Newspaper in Education, but expect more from local press. Presstime,14, p. 47.

Refereed National and Regional Conference Papers

(with C.L. Coleman-Sillars). “Exploring Direct-to-Consumer Advertising and General R x .” Science Communication Interest Group of the Association for Education in Journalism and Mass Communication. August 1999: New Orleans.

(with C.J. Pardun). “Face-ism Reconsidered: Facial Prominence and Body Emphasis of Males and Females in Magazine Advertising.” Advertising Division of the Association for Journalism and Mass Communication. August 1996: Anaheim.

(with C. J. Pardun). “What Advertising Agency Media Directors Have to Say About Placing Clients' Products in Motion Pictures.” Advertising Division of the Association for Journalism and Mass Communication. August 1996: Anaheim.

(with D.A. Barthlow). “Who Sold What to Whom? A Geographic Analysis of Newspaper Sales During the 1980s.” Media Management and Economics Division of the Association for Education in Journalism and Mass Communication. August 1995: Washington.

(with C.J. Pardun). “Strange Bedfellows: Symbols of Religion and Sexuality on MTV.”

Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. August 1994: Atlanta.

“Toward a Functional Theory of the First Amendment.” Southeast Colloquium of the Association for Education in Journalism and Mass Communication. March 1993: Tuscaloosa.

“Regulating High School Publications After Hazelwood: An Inclusive Model.” Secondary Education Division of the Association for Education in Journalism and Mass Communication. August 1991: Boston.

“Directing the Drama: Mass Media's Dramaturgical Role.” Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. August 1986: Norman.

“Newsroom Personnel Practices Since 1946: Employment, Wages, and Training.” American Journalism Historians Association. August 1984: Tallahassee.

Invited Presentations

“Can a Team Work? Encouraging Group Cohesion and Achievement in the Campaigns Course.” National Communication Association. November 2002: New Orleans.

(with Martha Van Cise and R. Randy Richardson). “Climbing Ropes, Viewing Films,Reading Books: Using Artifacts and Activities to Foster Group Cohesion and Success.” Houghton-Mifflin Student Success Conference. July 2002: Atlanta.

“The Religious-Themed Advertisement and the Diverse Audience: Some Cautionary Tales.” Special-Topics Panel Presentation to the American Academy of Advertising. April 2000: Newport, Rhode Island. Moderated the Refereed Special-Topics Panel, “Touched by An Angel: Advertising Gets Religion, and Religion Gets Advertising.”

“Using the Case-Study Method: Grading the Qualitative Project.” Special-Topics Panel Presentation to the Southeast Colloquium of the Association for Journalism in Education and Mass Communication. March 2000: University of North Carolina, Chapel Hill.

“Disciplinary Cross-Training: Expanding the Communication Core Curriculum at Berry College.” Presented to the Mass Communication and Society and the Small Programs Interest Group of the AEJMC. August 1999: New Orleans.

(with C. J. Pardun). “Symbols of Religion and Sexuality on MTV: A Second-by-Second Analysis.” Presented to the Mid-Winter Conference of the AEJMC. February 1999: Freedom Forum Center, Nashville.

“On Teaching: The Proof is in the Dossier.” Panel Presentation for the Mass Communication & Society Division of the AEJMC. August 1998: Baltimore.

(with C.J. Pardun) “The Product as Hero: Product Placement as Advertising.” Annual meeting of the American Academy of Advertising. March 1998: Lexington.

“When Technology and Values Collide: New Technology and Public Relations Ethics.” New Media, Old Values Late-Winter Conference of the Mass Communication and Society Division of the AEJMC. March 1997: University of Colorado, Boulder.

“Institutional Responses to Academic Honesty: From Warnings to Honor Codes.” Media, Technology and Community Spring Conference of the AEJMC. March 1996: University of North Dakota.

“Coze-y Ethics: An Ethical Analysis of the Rhetoric of Feminine Coze.” Popular Culture Association. March 1996: Las Vegas.

“Covering Women's Sports: Diversity on the Cover of 'Sports Illustrated.'” Popular Culture Association. April 1994: Chicago.

(with C.J. Pardun). “Face-ism in Magazine Advertising” Western Social Science Association. April 1994: Albuquerque.

“McLuhan and 'Chris in the Morning': A Medium Analysis of 'Northern Exposure.'” Popular Culture Association. April 1993: New Orleans.

(with E.Haley.) “The In-Dorm Market: College Student Technology.” Popular Culture Association. April 1993: New Orleans.

“Framing Credibility: College Students' Perceptions of Good Journalism.” Western Social Science Association. April 1993: Corpus Christi.

(with D.A. Panici). “Governing College Student Stations: Guides for Guidelines.” National College Media Convention. October 1992: Chicago.

(with D.A. Panici). “College TV Advisors and Their Stations: Issues and Realities.” National College Media Convention. October 1992: Chicago.

“Television and Children as Seen in ‘Calvin and Hobbes.'” Popular Culture Association. March 1991: San Antonio.

HONORS

Martindale Award of Distinction. 2002: Berry College.

Mary S. and Samuel Poe Carden Award for Outstanding Teaching, Scholarship and Service. April 1998: Berry College.

Dave & Lu Garrett Award for Meritorious Teaching. April 1997: Berry College.

Vulcan Teaching Excellence Award. April 1995: Berry College.

ACT/NACADA Certificate of Merit for “demonstrated abilities as an advisor in nationwide competition.” 1993.

Promising Teacher Award. May 1986: Oklahoma Baptist University.

COURSES TAUGHT

Principles of Public Relations Public Relations Cases and Campaigns

Public Relations Administration Public Relations Writing

Mass Communication Law Media Ethics

Methods of Audience Analysis Theories of Communication

Communication Senior Project Print Editing

Mass Media and Society Specialty Reporting

News Writing and Reporting Public Speaking

Small Group Communication Feature Writing

Freshman Seminar