MSNBC correspondent Keith Olbermann discusses his political commentaries on Bill Moyer’s show. Olbermann feels it’s important for journalist to use the platforms they have been given to draw attention to issues in the news and in politics. See ME8 Chapter 4 and 16. Running time 3 minutes 7 seconds.

A recent shake-up at several large media companies such as the Tribune Company and the Wall Street Journal have drawn attention to increased pressure on media companies to perform financially as well as provide news coverage to the public. Does the push for profits conflict with the push for news coverage? See ME8 Chapter 1. Running time: 3 minutes 40 seconds.

A short mockumentary about news outlets obsession with celebrity gossip and fluff pieces, the clips illustrates how real news is pushed aside in favor of celebrity gossip which draws higher ratings and more interest than more serious current issues. Should news organizations cater to the whims of the public or do they have a duty to report on stories about government, economics and social crisis first? Running time 4 minutes 15 seconds.

A news blogger/columnist interviews independent journalist John Rapport. Rapport has appeared as a guest on over 200 television and radio shows. He firmly believes the mainstream media isn’t covering current events as accurately as they could. Rapport discusses the importance of reading numerous news sources before deciding what is the truth. ME8 Chapter 2. Running time 3 minutes and 13 seconds.

IslamicVideos.net has posted an interview with a Danish Imam from Denmark who talks about the controversial Muhammad cartoons published in a Danish newspaper in 2005. The Imam gives background information into how the newspaper decided to run the cartoons and the reaction of the Danish Muslim community as the newspaper went ahead and ran the cartoons regardless of their concerns. ME8 Chapter 2, Case 10. Running time 7 minutes and 38 seconds.

Actor Sam Waterston narrates a documentary about the humanitarian crisis in Darfur. The documentary interviews refugees who have fled the country and explains the history of the civil war. ME8 Chapter 3, Case 11. Running time four minutes and 13 seconds.

A Michigan State University event, journalists and scholars discuss the ethical issues regarding staging an event, off the record and on the record info, and agenda setting by the media during a political campaign. Running time 10 minutes 28 seconds.

The Hannity and Colmes show on Fox News examines CBS Evening News Anchor Katie Couric’s desire to share her personal opinion about the news when asked and to also report straight facts. The show discusses if it is appropriate for a journalists to share their personal opinion about the story they are covering. See ME8 Chapter 2. Running time 5 minutes 44 seconds.

Media mogul Robert Murdoch’s purchase of the Wall Street Journal causes concern among media experts who fear Murdoch will tamper with the Journal’s reputation for journalistic integrity. The Murdoch purchases raises questions about the balance between corporate profit and freedom of the press. See ME8 Chapter 1. Running time 2 minutes 9 seconds.

A University of Southern California campus forum, a senior CNN analyst and a Time Magazine columnist discuss tension between traditional ethics and politics, news coverage of major media outlets, honesty in the press, and whether the public cares about ethical issues in politics and the media. Running time 1 hour and 26 minutes.

The Charlie Rose shows talks with reporters and Stephen Shepard, editor-in-chief of BusinessWeek, to understand what happened with the Enron scandal and the subsequent company bankruptcy. The clips shows how little the media understood about the company before the scandal broke and the systemic failure of the media to break the story and review financial statements before the problems immerged into the public view. See ME8 Chapters 2 and 4. Running time 60 minutes 47 seconds.

The Rupe Conference was sponsored by the University of Santa Barbara’s Center for Film, Television and New Media. A panel discussion was held with Professor Ken Hardwood, a media specialist and writer at UC Santa Barbara, and Philip Napoli, director of the Donald McGannon Communication Research Center. The panel discussed ethical standards for media companies and the implications of globalization in the news industry. See ME8 Chapter 1. Running time 53 minutes.

PBS talk show host Bill Moyers presents a satire about media consolidation on his talk show. The satire addresses the pitfalls and perks of consolidating media control. See ME8 Chapter 1. Running time 3:23 seconds.

An April 11, 2007, edition of ABC Nightline, the news show gives background into the Duke lacrosse case and explains how the media and the public jumped to conclusions about the guilt of the players. See ME8 Chapter 5. Running time 7 minutes 45 seconds.

A San Diego news station examines when freedom of information affects national security? Reporters and media experts discuss if the media should always reveal government secrets if they threaten national security. The media debate can be found 6 minutes into the newscast. Running time 27 minutes.

Softec Software presents how to use the Second Life social network and Facebook to create advertising targeted to online networks. Both networks allow companies to create a virtual presence for their product and provide a new way to target consumers. See ME8 Chapter 6. Running time 1 hour 2 minutes.

The Challenging Media Foundation presents a short documentary about increased advertising in schools. Companies want to create loyal customers at young ages and immersing children in advertising both in school and out is very desirable to advertisers. See ME8 Chapter 8. Running time 4 minutes 36 seconds.

Jean Kilbourne for the Media Education Fund, presents statistics about alcohol and tobacco advertising, examining advertising strategies for cigarettes and research about the public’s perception and acceptance of these ads. See ME8 Chapter 8. Running time 7 minutes 18 seconds.

Free Press, a national organization working to promote freedom in the media, examines problems that plague our media system and suggests ways in which we as citizens can bring about change. The first part addresses the issue of media gate keeping and putting profit before public interest. See ME8 Chapter 9. Running time 6 minutes and 6 seconds

Free Press, a national organization working to promote freedom in the media, examines problems that plague our media system and suggests ways in which we as citizens can bring about change. The second part discusses how repackaging the same news story five different ways is harmful to democracy. See ME8 Chapter 9. Running time 7 minutes and 52 seconds.

A mother takes her young daughter into a tanning salon to get tan for her school pictures. In the YouTube clip the salesman illustrates how easy it is to sale an expensive tanning package to the mother by telling her that it’s the same package Lindsay Lohan uses. The clip addresses the ethical dilemma of how advertisers package products and sell them to consumers and how the consumers absorb the messages presented. See ME8 Chapter 7. Running 1 minute 35 seconds.

Channel 6 News in Lawrence, Kansas, reports on the Kansas legislature’s plan to eliminate vending machines and junk food from schools. The plan is met with disapproval from students who say they can just buy it somewhere else. See ME8 Chapter 6, Case 24.

Of Com, an independent UK regulator and competition authority, recommends banning food and drink advertising during children’s TV programs because the ads have a negative effect on children’s food selection. Of Com also recommends banning celebrity endorsements for junk food ads that run during primary school TV shows. See ME8 Chapter 6, Case 24. Running time 13 minutes 39 minutes

Dr. Mike Megee, in an episode of Health Politics, says that advertising to children contributes to obesity. Megee notes that the lack of FDA regulation doesn’t help reduce childhood obesity. See ME8 Chapter 6. Running time 10 minutes 50 second.

A Lucky Strike cigarettes ad from the 1950s, It shows advertising strategies and slogans used by cigarette manufacturers. See ME8 Chapter 7, Case 28. Running time 58 seconds.

The lecture exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their products. Current advertising examples from mainstream and trade sources are presented to show how industries use their understanding of the psychology of addiction to create dependency on their products. Do the practices of the tobacco and alcohol industries violate ethical codes for the advertising industry? See ME8 Chapter 9, Cases 28 and 29. Running time 7 minutes 18 seconds.

Marilyn Kern Foxworth discusses myths and stereotypes in “Blacks in Advertising Yesterday, Today and Tomorrow” in a lecture sponsored by the Science, Technology and Business Division of the Library of Congress. Foxworth’s lecture draws attention to the problem of stereotyping in advertising. See ME8 Chapter 7, Case 34. Running time 42 minutes.

WBZTV, a CBS affiliate in Boston, reports on the Turner broadcasting ad campaign of a cardboard cutout person placed on a bridge and other locations throughout the city. The incident scared people and caused a public outcry about just how far can guerilla marketing go. Guerilla advertiser David Robichaud takes a look at ethical issues with guerilla marketing. See ME8 Chapter 6, Case 23. Running time 1 minute 44 seconds.

The American Marketing Association’s Boston chapter discusses guerilla-marketing definitions. The clip shows a variety of opinions from marketing professionals. ME8 Chapter 6, Case 23. Running time 2 minutes 31 seconds.

A short presentation about online advertising strategies and how advertisers are constantly adapting their tactics to an increasingly savvy Internet user who is no longer attracted to the traditional banner advertisement found on most websites. More companies are employing techniques similar to guerilla marketing to catch Internet users attention. See ME8 Chapter 6, Case 23. Running time 1 minute 55 seconds

Scott McClellan, former press secretary for President Bush, published a memoir saying he was forced to present false information to the American public. While some have accused McClellan of being disloyal to his former employer, McClellan argues he could no longer hide the truth from the public. See ME8 Chapter 10 and 12.

CBS evening news reports on expensive trips large corporations are giving congressmen. The trips always fall around the time Congress is considering funding a proposal from the corporation who is paying for “educational” trips for Congress and their chiefs of staff. The news clip discusses the conflict of interest between the corporations and Congress. See ME8 Chapter 10, Case 46. Running time 3 minutes 2 seconds.

Manpower Inc.,an employment services provider, began a PR campaign is 2006 to end human trafficking. The campaign called on other corporations to take a zero tolerance approach to trafficking. Manpower was the first global corporation to sign the Athens Ethical Principals, an initiative to end trafficking. The video is a PR piece the company released urging other companies to promote social responsibility and join the fight against human trafficking. See ME8 Chapter 13. Running time 1 minute 30 second.

A short video discusses the changes in the corporate environment about ethics since the Enron and Arthur Anderson scandals. An ethics professor at Columbia University is interviewed about the costs for a corporation to remain ethical when profit is on the line. See ME8 Chapter 13, Cases 59 and 60. Running time 1 minute 26 seconds.

The short documentary begins with the history of commerce and continues with Dr. Robert Hare, a consultant to the FBI on psychopaths, drawing parallels between a psychopath and modern corporations. Both are unconcerned about the feelings of others and have no problem with lying or conning people to reach their goals. The CEO of Good Year is interviewed about the companies’ massive lay offs. Running time 10 minutes 34 seconds.

How corporations try to balance their interest and the interest of the public is examined in this documentary. Numerous companies such as Kathy Lee Gifford’s purse line and Gap Inc. are discussed as the problems of sweat shops, starvation wages and other issues is brought to the forefront. See ME8 Chapter 13, Running time 10 minutes 59 seconds.

Today’s corporations have extended past the reach of any one government as the global market has expanded.
The documentary scrutinizes corporations and government involvement and discusses corporations’ responsibility to the public. See ME8 Chapter 10, Running time 8 minutes 57 seconds.

A clip from Open Minds, an education broadcast, Richard Heffner, a Dowling Professor of Communication and Public Policy from Rutgers University, is the host of the show. He discusses the long-term effects of media violence and if violence in the media should be a concern. See ME8 Chapter 14, Case 61.

A documentary illustrating about Putin’s censorship of the Russian media. The documentary shows how Putin slowly restricted freedoms until the Kremlin controls almost all major news outlets. See ME8 Chapter 17. Running time 23 minutes and 26 seconds.

The final contestant weighs in on Australia’s biggest loser reality television show. Like the American version, the show takes extremely obese contestants and puts them through a rigorous weight loss and physical training program. The clip illustrates the media’s obsession with weight loss. The medical problems of the contestants are used to draw in an audience and create profit. Should media executives expose people’s medical problems on national television for profit? See ME8 Chapter 15 & 16. Running time 8 minutes and 56 seconds.

An Indian movie company created this amusing anti-piracy video to show how piracy affects others. Piracy has become a major problem for record companies and movie studies who fight to make profit while many of their products are being pirated and sold in advance of the official release dates for their products. See ME8 Chapter 15, Case 66.

Fox News correspondents and American radio discuss how Presidential contender Ron Paul was shut out of televised debates for the Republican Party. Fox News tries to justify why they chose to exclude him for a debate televised on their network. The clip draws attention to media censoring who will get coverage for their campaign and who won’t. See ME8 Chapter 17. Running time 3 minutes and 26 seconds.

Different journalists from major U.S. news organizations speak about what journalism ethics means to them and how they practice ethical policies in the workplace. See ME8, Part I. Running time 2 minutes 31 seconds.

Journalism professor Stephan Ward presents a lecture about the limits of free speech and the press. Ward believes free speech goes too far when it offends the community it is trying to serve. Just like with any legal issue a reporter can still be within the law, but unethical in how the news is covered or in how the opinions of the news organization are presented. See ME8 Chapter 13. Running time 7 minutes and 3 seconds.

American Idol has always showcased the bad singers and the crazy singers during the first few weeks of the singing search competition. However, is it ethical to publicly humiliate these people on national television just for entertainment? What is the aesthetic scale for the show? This clip from season six of American Idol showcases one of the bad singers in the first round. See ME8 Chapter 16. Running time 4 minutes and 33 seconds.

A clip from Open Minds, an education broadcast, Richard Heffner, a Dowling Professor of Communication and Public Policy from Rutgers University, is the host of the show. He discusses the long-term effects of media violence and if violence in the media should be a concern. See ME8 Chapter 14, Case, 61.

A short documentary from Challenging the Media - How children are exposed to violence at an early age and taught that violence is bad if the wrong person uses it, but good if used for defending the honor of others. See ME8 Chapter 14. Running time 6 minutes and 17 seconds.

Dr. Joseph Russomanno, Associate Professor of Journalism at the Walter Cronkite School of Journalism and Mass Communication, focuses on the First Amendment, press freedom theory and mass communication law. His research includes the historical development of free expression and its philosophical roots. Running time 48 minutes 9 seconds.

Horror film director Chris Alexander appeared on the show @issue with host Christopher Heard. The host and the director debate about the effect violent movies and video games have on society. See ME8 Chapter 14, Case 61. Running time 9 minutes 59 seconds

COA, an online news group, has created a documentary exploring how the mass media shape public opinion on the 'War on Terror' and economic Globalization. Offers a wide range of viewpoints from broadcasters, journalists, alternative media activists, and news editors. See ME8 Chapter 15. Running time 20 minutes 58 seconds.

A short film about the public relations schemes behind major box office releases. The movie shows how movie executives and Hollywood agents can try to manipulate events for big profit. See ME8 Chapter 15. Running time 5 minutes 27 seconds.

A clip from a PBS documentary about a group of journalist, artists, musicians and media professionals who discuss how the media can broadcast positive images to the public and enhance public trust. See ME8 Chapter 15. Running time 8 minutes.

Two students create a video about the right of students and faculty to display controversial art and express their opinion in public. The documentary provides a basic definition of censorship and has interviews with faculty involved in the art exhibit, the principal who removed the artwork, and students who expressed their opinions about censorship. See ME8 Chapter 17. Running time 5 minutes 46 seconds.