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Chapter
Outlines
Select an outline
Introduction
Part 1 (chapters 1-5)
Part 2 (chapters 6-9)
Part 3 (chapters 10-13)
Part 4 (chapters 14-17)
Powerpoint Presentations
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Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Case Links/
Resources
Select a case
Introduction
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Chapter 1 - Institutional Pressures
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The New York Times Fires Jayson Blair (Case 1)
CNN in Baghdad (Case 2)
The Time Warner Colossus (Case 3)
NBC and GM's Pickup (Case 4)
The Wichita Experiment (Case 5)
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Chapter 2 - Truthtelling
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Obesity Epidemic (Case 6)
Al Jeezera (Case 7)
The Unabomber's Manifesto (Case 8)
Fabrication at The Globe (Case 9)
Muhammad Cartoon Controversy (Case 10)
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Chapter 3 - Reporters and Sources
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Crisis in Darfur (Case 11)
Covering the Middle East (Case 12)
Stolen Voice Mail (Case 13)
Risky Foods (Case 14)
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Chapter 4 - Social Justice
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Affirmative Action in Michigan (Case 15)
Distributing the Internet (Case 16)
Sexism and World Cup Soccer (Case 17)
Ten Weeks at Wounded Knee (Case 18)
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Chapter 5 - Invasion of Privacy
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The Controversial PATRIOT Act (Case 19)
Bloggers' Code of Ethics? (Case 20)
A Prostitute on Page 12 (Case 21)
Dead Body Photo (Case 22)
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Chapter 6 - The Commercialization of Everyday Life
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Is That a Guerilla I See? (Case 23)
Selling Students as a "Captive Audience" (Case 24)
DTC Advertising: Prescription Drugs. . .? (Case 25)
Shopping to Save the World (Case 26)
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Chapter 7 - Advertising in an Image-Based Culture
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Making the Same Different: Branding (Case 27)
Stereotyping Attitude (Case 28)
We All Know Her: The Unattainable Ideal (Case 29)
Real Beauty: Responsible Images? (Case 30)
Pitching Sex Appeal (Case 31)
A Responsible Parent (Case 32)
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Chapter 8 - The Media are Commercial
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Marketing U.S. Latindad (Case 33)
Gatekeepers: Closing the Door (Case 34)
Shocking: The Case for Due Diligence (Case 35)
Blowing Up the Wall: Advertising and . . . (Case 36)
Selling the Game? (Case 37)
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Chapter 9 - Advertising's Professional Culture
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The AAAA Standards of Practice (Case 38)
Ethical Vision: Moral Muteness and . . . (Case 39)
What Does It Mean to Serve Clients Well? (Case 40)
A Woman's Place Is. . . .? (Case 41)
Diversity in Advertising: What Is It? . . .? (Case 42)
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Chapter 10 - Public Communication
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Mr. Ethics Sells Out (Case 43)
Playing Defense in the Court[room] . . . (Case 44)
Indictments Indicate Corrupt Lobbying (Case 45)
A Campaign Pioneer? (Case 46)
Your Tax Dollars at Work (Case 47)
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Chapter 11 - Telling The Truth In Organizational Settings
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A Good Thing? (Case 48)
Wal-Marting Across the Internet (Case 49)
Who's the Boss? (Case 50)
"This News Story Is Brought to You By . . ." (Case 51)
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Chapter 12 - Conflicting Loyalties
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A New Client? (Case 52)
Case 1: Friends (Case 53)
Case 2: The Friendly Journalist (Case 53)
The Medical Endorsement (Case 54)
The Long-Distance Client (Case 55)
Tragedy at the Mine (Case 56)
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Chapter 13 - The Demands of Social Responsibility
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Practicing Good Citizenship (Case 57)
Thank You for Smoking (Case 58)
Pepsi Challenged by Rumors (Case 59)
Swept Away in the Storm (Case 60)
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Chapter 14 - Violence
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Hear It, Feel It, Do It (Case 61)
Violence-Centered (Case 62)
The Storyteller (Case 63)
Comic for Big Kids (Case 64)
Grand Theft Youth (Case 65)
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Chapter 15 - Profits, Wealth, and Public Trust
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Copyright Wars (Case 66)
Deep Trouble for Harry (Case 67)
Super Strip (Case 68)
Superman Walks Again (Case 69)
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Chapter 16 - Media Scope and Depth
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Reel History (Case 70)
They Call It Paradise (Case 71)
Tragedy Lite (Case 72)
The League of Literary Makeovers (Case 73)
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Chapter 17 - Censorship
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The Voice of America (Case 74)
Fencing the Net (Case 75)
Frontal Assault (Case 76)
Rescue Us (Case 77)
Discussion Questions
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Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Exercises
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Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Lesson
Plans
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Introduction
Part 1 (chapters 1-5)
Part 2 (chapters 6-9)
Part 3 (chapters 10-13)
Part 4 (chapters 14-17)
Online
Quizzes
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Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Potter Box Lecture
(Dr. Christians)
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Podcasts
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Dr. Christians Digital Library
(available, spring 09)
Archives, ME 7th ed.
(NOTE: Quizzes for 7th edition
available from
rwoods@arbor.edu
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